BMW or Honda? Let me start by saying that BOTH are great car brands, however, no one will dispute that they each are respected for different reasons. Yet, here’s where they are exactly the same: the marketing strategies used to promote their brands’ value enable buyers of their cars to connect with them on a personal level. Why should you care? Because today, the same kind of strategy needs to be applied to our career development.

Yep, your professional identity is more important than ever. The subject of personal branding is HUGE these days, and with good reason: recruiters and hiring managers now have the Internet to help them learn more about candidates. You’ve heard all about the need to clean up your act on-line, but have you considered the idea of giving yourself a competitive edge using the internet as well?

This podcast provides an explanation as to why you need to be incorporating two on-line tools into your professional development strategy: blogging and social networking. Many active and passive job seekers are missing out on a valuable opportunity to build their credibility and connect with potential employers. This podcast explains how to use each of these tools to set yourself apart…and get ahead.

Click here to learn why blogging and social networking are the new ‘must do’ elements of job search:

Adventures in Job Search 03-27-08